1. The accountants’ estimates in Exhibit 2 use the “most likely” sales projection in Exhibit 1 for each year. Is this appropriate? Explain.
In Exhibit 1, there are three probability of annual sales; 1,350,000lbs whose probability is 0.1, 1,650,000lbs whose probability is 0.6 and 2,250,000lbs whose probability is 0.3. Among three cases, the accountants use 1,650,000lbs, which is the “mo
keepinmindin order to success seems to be how well they have constructed the brand image in consumers’ minds. As mentioned before, in terms of conspicuous consumption, the main reason for purchasing luxurious goods is to indirectly show off their wealth and notify that they are somewhat different from other ordinary people. Like Chanel or Louis Vuitton, luxurious brands usually have their ow
practical matter in the process of decision-making
Standards of form budgeting about Fire and Information
department is vague
See this year's performance of projects
Whether to extend or to collapse
Objective decision is difficult and the basis of the budget is
weak.
Random budgeting possible
Personal values of decision makers
Undermines the rationality and feasibility
And we also judged these examples by some standards. (We refered to DDB Needham's.)
1. Is it distinctive from other ad? - If client wants to keep their messages in target audience's mind, it's necessary to make ads distinctively. Because, as we know, numerous ads are coming out, So it should keep people focused in various ways.
2. Is it useful or meaningful for target audience? - We can se
in Korea.
Various events : To be recognized by 20 to 30’s of young women, they sell their products in the night club. In addition, they try to make voluntary participants in various events. For instance, party festival; they supply lots of prize with money for participation every year. After events, they made their image "Stylish "in young generation's mind.
in what is going on in the company. Nothing is more inefficient than a boring company. You have to create an interesting environment.
Boundary spanning leadership traits:
“I am not going with any preconceived ideas” Ghosn handpicked 17 French executives from Renault and brought them to Nissan. I chose people who were around 40 years old, experts in their field, very open minded and coac
Open Innovation
Open innovation is a business strategy in which research, development and commercialization can be mutually done outside sources.
2.1.1 Basic Background
Open Innovation does not need IT/IS
Restrictions and nature of open innovation calls for IT/IS
2.1.2 Using the Web
Most common method of using IT/IS for open innovation
P&G executive – “For every P&G researc
in cultural experiences (art, nature)
Passive entertainment occurs when people simply absorb an experience through their senses without much participation; this occurs when viewing a performance, listening to music, or reading.
Educational entertainment requires the active engagement of the person’s mind, the type of involvement that occurs with problem solving. By creating experiences that
is high. As a result customers perceive The Face Shop as high quality, low price shop.
On the contrary to this, The Face Shop products are selling more higher prices than in domestic market.
It seems to be open to doubt that they set the prices are higher than Korea.
Below products are all the same. But Korea one is much cheaper than other two products that are selling abroad.
3. Corporate philosophy - contribute to the community with hot lunch box
• Quality : keep up the both quality and quantity
• Service : serve as best as one can with customer-oriented mind
• Speed : serve customers vigorously and swiftly
• Cleanliness : keep the shop always bright and neat
• Community : serve the community